Ambrosia
Ambrosia was a project in which I developed the branding for a custom beverage. The main objective was to design and brand a liquid product of my choice. I created a protein drink inspired by the Greek Gods, focusing on their legendary physiques and the mythological food of the gods, Ambrosia, as the central theme.
Logo
The logo features a chalice paired with a laurel, serving as a nod to Greek culture and symbolism. The design was intentionally kept minimal to ensure the logo complemented the product rather than overpowering it, allowing the overall branding to maintain a clean and balanced aesthetic.
Box
The packaging design features a door that invites the consumer to "open and enter Olympus," revealing the bottles nestled inside. The box is crafted to resemble the grand gates of Olympus, perched atop the mythical Mount Olympus. Detailed with architectural elements that echo ancient Greek design, the exterior enhances the sense of wonder and discovery, creating a more immersive and memorable unboxing experience that ties directly into the brand’s mythological theme.
Bottle
The bottle designs are centered around the three major Greek gods—Zeus, Poseidon, and Hades. Each bottle features symbols uniquely associated with each deity, such as the Helm of Darkness for Hades. In addition to their distinct symbols, each bottle is paired with a flavor that corresponds to the god’s domain and the fruits traditionally connected to their realm, further enhancing the thematic connection between the product and its mythological inspiration.
Social Media
Ambrosia’s social media account is designed to engage with its audience through a combination of advertisements, surveys, and interactive content. By utilizing social media stories, the brand fosters direct interaction with its fanbase, strengthening customer loyalty and building a dynamic online presence.
